Start by attracting attention with your post headlines to improve search engine rank. They have something that needs to be solved in their search query — solve it. And, 8 out of 10 people will read your headline, if you make it powerful and relevant to them.
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One blog post headline that drew my attention today was written by Dvora Goldstein. Notice how attractive it is and how she played with power words in the headline:. One other element that made the headline attention-grabbing is the odd number included in it. In a nutshell, if you want to attract more visitors, put odd numbers in your headlines. But, you should also use the subheadings to drive home the benefits that people will get from reading your content. The best way to build strong desire in your post is to use bullet points. Most persuasive copy, whether on the web or in print, will contain bullet points.
Limit their options — 3 to 7 points is ideal.
This helps with social media shares where people have a shorter attention span. Experiments conducted by two University of Washington academics, Sheena S. Iyengar and Mark R. Lepper , found that people are more likely to make a choice when those choices are limited. Whether the choice is to purchase gourmet jams or chocolates or to undertake optional essay assignments, more people made a choice when presented with a limited array of 6 choices, rather than a more extensive array of 24 or 30 choices.
When I write a post, I like to break down complicated topics or facts into a simpler structure and form in my site content.
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You may prefer using ordered or numbered lists, as opposed to bullets. Call-to-action: According to Statistic Brain, the human attention span is 8 seconds , which is 1 second shorter than a goldfish. What does this mean for your blog posts? It means that you need to call your readers to action as clearly and as quickly as possible.
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The call-to-action CTA is all about explicitly asking readers to do a particular thing. A CTA tells the reader the next action to take via the site content. Of course, you may not want to ask readers to buy products immediately after reading your posts — they may not quite be ready for that level of commitment. But, you can ask them to subscribe to your list, share your post or leave a comment. This will all help your search engine ranking.
The challenge is how to drive the message home without annoying your reader. As long as you give value, people will respond. Most SaaS companies use a free trial period as their call-to-action because they want to get people in and show them the benefits of their product before asking for their money. An example is Getresponse :. If you run an ecommerce site, offering discounts and coupon codes are effective ways to structure your call-to-action site content. Every serious marketer has a call-to-action strategy that works for them and helps them build the most engagement with their blog posts so that they can attract more clients and improve social signals — which in turn improves search rankings.
On my consulting page, I use a different kind of call-to-action. Rather, I simply ask for their blog URL and help them analyze their site content. Most bloggers are challenged by earning or building links to their post pages. Yet, an effective site content marketing campaign is expected to generate trusted links.
When the right links and useful content meet , the result is a significant increase in search rankings. When done correctly, external link building will boost your rankings fairly quickly. They usually redirect to a page. A broken link is dead and useless.
Step 1: Go to brokenlinkcheck. For example, right now I want to get a link to my blog post from mindtools. Step 2: Analyze your results. The software will probably check only distinct pages that are broken. Better yet, you could find a web page that lists several sites or resources similar to your own blog post, but which contains broken links. For example, if you want links on a blogging related blog, you could just go to Google and plug in any of these search strings:.
Next, I clicked on the 5th search query result, because getting a link on their resources page might be easier:. Step 3: Launch an outreach campaign. Contact the blog owners and notify them about the dead link. You can use this email template:.
Focus on building authority links in a natural way. Apart from the above link building strategy, you can leverage targeted guest blogging. Also, repurpose your content and distribute it on other platforms like docstoc, scribd. I think you should give it a try. This is where search engine ranking results come from. This is because Google is passionate about users and will reward a good user experience. Have you been promoting your blog posts? Save my name, email, and website in this browser for the next time I comment.
I agree to receive an email that'll allow me to claim my prize and a series of emails that will teach me how to get more traffic. There was an error trying to send your message. Please try again later. Step 1: Understand the Anatomy of Top 10 Blog Posts Blogging has helped a lot of people to build profitable businesses. This is a good representation of the blog post structure, or anatomy , that I use for my content: For each post, I made sure to identify what my readers want to read and to define the problem that they want to solve.
Peep Laja, the founder of ConversionXL , occasionally uses the data statement strategy as well: Another blogger who sums up data in his introductions is Brian Dean, founder of Backlinko : Google wants to know what happens to your visitors when they visit your site. His introduction, together with his use of cognitive visual assets, make his posts enticing to read: Remember that when writing your headline and introduction, you want to create a conversation.
This 3-Step Formula Will Help! Notice how attractive it is and how she played with power words in the headline: One other element that made the headline attention-grabbing is the odd number included in it. An example is Getresponse : If you run an ecommerce site, offering discounts and coupon codes are effective ways to structure your call-to-action site content.
Here are some proven ways to build or earn a high-quality link to your blog post: 1. Speak Your Mind Cancel reply Save my name, email, and website in this browser for the next time I comment. The rule of law?
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Big fan. The English language, though, is not so easily ruled and regulated. Literally sounds better. A good sentence, I find myself saying frequently, is one that the reader can follow from beginning to end, no matter how long it is, without having to double back in confusion because the writer misused or omitted a key piece of punctuation, chose a vague or misleading pronoun, or in some other way engaged in inadvertent misdirection.
Why are they nonrules? Put together.
Go ahead and break them anyway. Great writers do it all the time. As do even not necessarily great writers, like the person who has, so far in this essay, done it a few times and intends to do it a lot more. Take a good look, and give it a good think. Francie, of course, became an outsider shunned by all because of her stench. But she had become accustomed to being lonely.
Francie, of course, became an outsider shunned by all because of her stench, but she had become accustomed to being lonely. The former, as it happens.